Does blogging help SEO? Blogs are good for SEO because they help with some important ranking factors. Having a blog that is regularly updated with viewer-related, high-quality topic blog posts can make a big difference to your website’s overall performance in search engines.
How Does Blogging Help SEO?
There are six main reasons.
1. Blogs keep your website up-to-date and up to date:
If you come across a website that you realize has not been updated for years, you can quickly lose confidence in the information you are viewing. The company you represent may be completely out of service or the website may have provided information that has been completely exposed or modified since its last update.
Google does not want to provide search engines with outdated information. Websites that are regularly updated let you know that your website is alive and offers new content. Search engine algorithms also give you more reasons to index your website more often, allowing you to monitor your website more over time.
Blogs are more convenient for adding new content to your website regularly, as there is probably no reason to update your home page frequently (and it’s not always a good business move).
2. Blogs can improve the dwell time of the user’s page:
Google’s top priority is providing search people with the information they are looking for. Then they will use Google again. When the person searching clicks on the first link, they decide it is useless and immediately return to the search page. This tells Google that the first result was not as useful as you might think.
On the other hand, if someone clicks on the result and stays on the website for a while, they tell Google that this website is very useful.
Google didn’t clearly say that dwell time, or the time people spend on your website after landing on your website, is a ranking factor, but they pay attention to it. The value of other statements that make it clear is revealing.
People who visit your website from blog posts that appear in search results have more reasons to stop and read everything than those who access pages with less text or information.
And that’s even more true for longer, more comprehensive posts. SEO researchers have found that long blog posts tend to perform better than short posts. The average result of the first page in Google is about 2000 words.
3. Blogs help target SEO-optimised long-tail keywords:
Many people start SEO with a desire to target the most relevant keywords for their business. For example, if you sell camping equipment, you must display the term “camping equipment” on the first page.
That’s a big goal, but unless you’re the largest camping gear brand in the country, you’ll probably have a hard time getting to the top of the quest. SEO is competitive.
The best option for most brands is to search for more extensive and specific keywords that people are searching for, related to the business, and try to rank them.
They are called long-tail keywords and they are very important to your SEO strategy. Half of all searches are for terms with four or more words. However, it can be awkward trying to fit into your product page.
However, these are the best terms to target in your blog post. Stores that sell camping gear can use blog posts to provide information such as “the best camping gear for the cold season” and “what do you need when you go camping?”
These searches don’t attract as much traffic as “camping gear”, but they are obviously coming from the camper’s target audience, and if you can get to the first page, then traffic for these topics will be next. Much more than the subject of. See page 5 or 10 for more general and comprehensive terminology.
4. Blogs allow you to create internal links:
Most SEO is about links, and internal links are the easiest to get because you can create them yourself. One of the simplest SEO mistakes is not including internal links on your website that direct users from one page of your site to another.
You can probably find some good internal linking possibilities on your website’s front page, but once you start publishing your blog post, the opportunity will blossom. Adding pages on various related topics gives you more opportunities to link those pages naturally to each other.
Each time, you can strategically use anchor text to tell Google what the linked page is. This strengthens the algorithm’s connection to the target keyword.
5. A quality blog gives more information about different site:
These internal links are important, but the hardest part of SEO is getting external links. For Google to consider your website to be trustworthy and authoritative, other sites (and respected sites) must link back to your website. It is not impossible to get an external link without a blog, but it is much more difficult.
When you blog, you fill your website with pages of valuable information. Whenever another website determines that a reader is worth sharing useful information about another site, the website provides information worth linking to if there are many great blog posts. This is much more likely to be the case.
Studies support this. HubSpot found that companies that blog on their websites get up to 97% more inbound links. It’s no wonder more websites have links to useful posts on how to find the best Mother’s Day gifts for moms who like and don’t like home pages.
6. Blogs help you connect with your audience:
It is not a direct link element like a link, but it makes a great contribution to the link element. When viewers read a post they like, they are more likely to share it, increase traffic, return to your website for more content, or subscribe to a mailing list. When you get a lot of traffic and repeaters, you show Google that people like your website and increase your authorization level with their algorithms.
This is great from an SEO point of view, but ultimately it is more important to the success of your website than its ranking position. It is more valuable than any of the n places. Google’s # 1 for people in your target audience to visit your website, connect to your website and become regular followers (you want Google’s place first). That’s why I’m here).
Blogging is a great way to make those connections and start an ongoing relationship with the people you want to reach.
Why is it important to have a blog for SEO?
Now that you are sure your blog will be SEO friendly, let’s see how blogging can help SEO.
1. You can target your ads to more keywords:
Blogs offer a great opportunity to target keywords that landing pages cannot target. Suppose you have a website that sells online SEO courses and digital marketing services (like this one). You already have an optimized landing page for each of your services and an optimized landing page for your keywords.
That’s great, but it reduces organic traffic. Why? Chances are that hundreds of websites (larger and older than yours) are already targeting those keywords. You can try some backlinks to improve your SEO and ranking, but you will soon find it too difficult to organically link to your product page with other webmasters.
2. Increase opportunities for building natural links:
For your website to rank high on Google, you need high-quality backlinks. A great way to get these links and boost your domain is to use a blog.
Other bloggers are more likely to link to good blog posts rather than product or service pages. These links may not directly affect your ranking, but they will strengthen your domain, and this will benefit every page on your website. According to statistics, blogging companies have 97% more links to their websites.
3. To Increase Brand Awareness:
Inbound links aren’t the only way to convince Google that your website deserves a good search treatment. One of the most overlooked off-page SEO techniques is branding.
Google loves branding and blogging helps you put your brand in front of you. This can lead to social media engagement (likes, comments, tweets) and brand mentions in places that wouldn’t be possible without a blog.
How to improve SEO through blogging?
Blogs can only help SEO if done right. If you blog and start posting random blog posts, that doesn’t help.
1. Don’t target your ads to the same keywords as the other pages on your website:
Perhaps the greatest mix-up individuals make on publishing content to a blog is focusing on similar watchwords as the presentation page.
When you start a blog, you need to do your keyword research to find keywords that are related to but not the same as your main keywords.
For example, this website has a page that sells SEO services. On my blog, I address other related keywords such as “SEO service costs” instead of this keyword.
Targeting the same keywords will confuse Google as to which pages are most valuable to you, and this is something to avoid.
2. Acquire users at all stages of the purchase cycle:
The advantage of having a blog is that you can use it to attract users at different stages of the buying cycle.
For example, if you have a website that sells snorkeling cruises, you can not only blog about snorkeling but also expand your reach and attract people looking for something to do at your business location.
3. Create an SEO action plan:
Try not to post undesirable substances. Accomplish some preliminary work early to figure out what’s going on with your blog, what watchwords you need to target, how to advance each post, and how to quantify the viability of your blog.
All these elements should be part of a well-defined SEO action plan. Having a clear strategy and step-by-step planning makes the whole process much easier and more efficient.
4. Optimise blog posts for SEO before publishing:
After creating a blog post, don’t hit the publish button unless it’s SEO optimized.
Learning how to write an SEO-friendly blog post is not difficult. All you must do is follow some basic SEO rules to make the article easier for search engines to understand.
5. Measure the impact of your blog on SEO:
One of the reasons why many people believe that blogs are not useful for SEO is that they do not correctly measure the effectiveness of blogs on SEO. You may have read an article that claims you have too many blog posts on the internet to post another post, but you are not getting traffic, but you are wrong.
Blogs work with SEO. The above examples are just two of the many examples we have as an agency. A closer search reveals that many people and companies use the same technique and that it works for them too.
Looking at overall organic traffic is not a way to measure how a blog is helping to rank and traffic. The reason is that traffic fluctuates within a certain period due to algorithm changes and Google seasonality (keyword search volume varies from month to month).
Therefore, just looking at total organic traffic per month will not give you an accurate picture if your blog post generates traffic to your website.
6. Important learning:
No question writing for a blog is an incredible SEO instrument. By posting high-quality targeted posts regularly, you can reap many benefits beyond SEO.
This is a great way to engage with your users, keep your content up to date, and give search engines a reason to visit your website frequently.
When it comes to SEO, blogging helps increase search engine awareness by expanding keyword research, which helps with factors that can positively impact link building, branding, and organic classifications.
When you start blogging, be sure to plan your blog post, optimize your blog post for SEO, promote it properly, and learn how to measure performance properly.
FAQ Does blogging help seo
1). What is SEO?
Search engine optimization is a way that search engines rank websites for greater visibility when users search for relevant keywords or queries.
2). How does SEO work?
SEO is the process of optimizing your website to rank high in search engines. But how does SEO work? Google uses more than 200 ranking elements, which allow search engine algorithms to rank websites based on page relevance and permissions.
3). How do I create SEO-friendly content?
SEO-friendly content doesn’t mean keyword-laden content. SEO needs to be an important part of the content creation process if you want your content to work organically well. So how do you create SEO-friendly content?
It starts with keyword research to help people understand the term you are searching for, determine your search intent, correct formatting, and correct SEO on your page.
4). How can I quickly index a new website with Google Search?
SEO is primarily aimed at increasing traffic from search engines like Google. To get more traffic from Google, you need search engine crawlers to index your site. To do this, you need to index your website when you search.
One of the easiest ways to index your site is to submit a sitemap. If you are using WordPress, you can install the sitemap plugin.
5). What is the best blogging platform for better SEO?
There are many free blogging platforms like Blogger, Type-pad, Tumblr, and WordPress.com, but I don’t recommend any of them. The reason is simple. Penalizing any of these blogging platform terms and conditions can give you less control over your site and can cause your site to be de-indexed or removed.
6). What is an SEO strategy? How to create it?
SEO strategies include finding and using proven tactics and techniques to attract large numbers of visitors to your site from search engines like Google. SEO strategies help not only increase search traffic but also increase website sales. Therefore, it is so important for all businesses and websites to thrive online.
7). What is local SEO?
Local SEO means optimizing your website, business, or product to generate traffic from location-based searches.
For example, if you have a small business in New York, you can do a local SEO of your business to target only local customers in New York. This is very useful when you want to buy or research a product or service by only attracting a specific demographic audience.